December 6, 2017

5 ways to follow up with networking contacts

Take a deep breath–– event season is over. You’ve had countless conversations, collected enough pens for a lifetime, and created a hefty stack of business cards.

When you think about following up with all of those contacts, do you get overwhelmed? Don’t worry–– your experience doesn’t have to feel that way. In fact, reconnecting with your new contacts can be fun and meaningful. Not convinced? Here are 5 surefire ways to keep those connections close:

1) Business Card CRM

Don’t worry if you haven’t invested in a CRM system. Excel spreadsheets and Sharpies can do wonders.

Immediately after a conversation with a new contact, write the important details about them on their business card. Since it probably already has their business title, include something that’s more personal–– like your conversation about a mutual love of meditation, or your upcoming trip to their hometown. That way, when you reconnect, you can keep the connection human. Not only is that more fun than leading with business talk, but it also helps the person remember who you are. After all, they probably have a ginormous stack of cards to sort through, too! It’s a win-win.

2) Reconnect with cards

In the 21st century, getting a handwritten letter is the best kind of surprise. It shows that someone thought of you, got a card, wrote you a note, found your address, bought postage, and walked to a mailbox. When Facebook Messenger and email exist, that’s a lot of steps to let someone know that you’re thinking about them! That’s exactly why this personalized follow-up method will make you memorable.

3) Be inviting

As Michael Port famously says in Book Yourself Solid, “People generally hate to be sold, but they love to be invited–as long as the invitations are relevant and anticipated.” By offering an invitation to an event, you’re providing value and opening the door to future conversations. If you’re the type of person who goes to events frequently, this strategy will require very little effort–– and great results.

4) Try matchmaking

Connecting two people via email is a simple yet powerful strategy. After all, it provides value to two people while simultaneously boosting your worth to both. In other words, you’re not just out to help yourself–– you’re creating opportunity for others. As a result, each person will be more inclined to help you in the future. (Of course, helping others with no hope of return is also warm fuzzy-making. The world needs more of that.)

5) Comment on content

If you’re in the content creation game, you know that it feels great when people provide a thoughtful response to your work. It’s rare, and really means a lot. That’s exactly why you should take the time to peruse the work of any meaningful new contacts. Then, shoot them an email with some positive feedback. For a guaranteed way to continue the conversation, make sure to end the note with a question.

Have even more ways to stand out to new contacts? Share them in the comments!

0

Leave a Reply

Your email address will not be published. Required fields are marked *

Please keep comments on-topic and be nice to people. We don't like moderating, but inflammatory, or otherwise inappropriate comments will be deleted. Repeat offenders sent to the MOO dungeons.

Shop the story!

Like what you see in this story, now you can get the look!

Business Cards

Whether it's original, square or half-size business cards you're after, design and print premium quality Business Cards at MOO.

Explore Business Cards >

How self-care can give your employees the boost they deserve

By taking your employee’s mental and physical health seriously, you give them the ability to recharge and work with a clearer, happier mind. Here are some small steps to let self-care give your employees a much-needed boost.

3 min read

5 ways to create effective to-do lists

From the humble to-do list to the fancy-sounding Kanban board, these organization techniques are...

3 min read

Why your customers should be at the top of your list this holiday season

The holidays are the busiest time of year. In the midst of the gratitude-giving, there’s one important group that can get overlooked: your customers. But don’t worry, there are some simple, yet effective ways to show your customers you care – here’s how.

3 min read