As a realtor, you want your clients to have such a uniquely great experience that they come back to you in the future and rave about you to all of their friends. But when competing in a crowded market, how can you make sure you stand out? Here are four tips to get you started.
Throughout the process of your clients moving out of their old home and into the new one, your customers will need a few things that you can’t deliver. But what you can do is partner with local suppliers — like a locksmith or moving service — and negotiate a discount for your clients when they use those services.
Even after the home-buying process is done, it’s not technically done for your clients. Once they’re moved in and enjoying their new home, they’ll still want to get everything perfectly attuned to their tastes. Similar to the supplier tip, you can create a list of local businesses and service providers that you recommend once they move in — for example, on a nicely-designed postcard (then you can even write a personal note on the other side of it!). A few ideas for businesses to include in your referral network are:
You can also reach out to these businesses and let them know you’re sending clients their way. Sometimes, the same people who need these services after a move also need them when they’re preparing to sell their house…so you might find yourself getting referrals from them, too.
Across all industries, one thing that businesses can almost always do better is client follow-up — real estate is no exception. In addition to making sure that your clients have the support they need after the purchase by referring them to local businesses, you can also:
By doing this, you’re not only making it more likely for your clients to refer you to their friends, but you’re also making them more likely to come back to you in the future when they outgrow their current home.
Buying a house is often stressful — it’s your job to make the process as smooth as possible. And that means you need to stay organized. The best ways to do that are:
On their own, these are small things — but together, they take a lot of pressure off your customers and make their experience much more enjoyable.
When you do the work of standing out from the crowd, you’re going to have very happy customers. Make sure that you’re getting testimonials from these customers after their purchase is complete. Then, you can work those testimonials into your social media presence, quote them on your website, and even include them on your business card and other physical marketing materials. For more ideas on how to effectively use testimonials, head here.
Go the extra mile – create your referral postcards now