Are you a creative business looking to launch your first online shop? Take great-looking product photos that will have your wares flying out the door.
When it comes to selling online, few things are as important as your product pictures. They tell the story of your products’ colors, texture, size and shape, and how they can be worn or used. Showing your products in use helps customers visualize themselves enjoying your creations, making them more likely to buy.
It’s worth taking a little time over your pics, but you don’t have to be Dorothea Lange to create your own scroll-worthy gallery goodness. You don’t even need a fancy camera – most modern smartphones can do the job. Here are some tips to get you taking successful snaps, fast.
Forget fancy cameras – the most important ingredient in a photograph is lighting.
Photographing products is fun… the first few times. But taking lots of pictures from multiple angles and selecting the best ones quickly gets time-consuming. When your shop is up and running, you’ll want to spend less time picking through photos and more on running your business. If you have a standard set of shots, photographs become an easy-breezy task. Here’s our suggested list…
Using macro mode, if your camera or smartphone has it, zoom right in on the texture of your product so buyers can see the quality.
A snap showing the item’s size relative to a common object like a coin, smartphone or doorway. Showing the product in use, for example in a hand or on a mannequin, is great for showing scale. If your product is clothing or fabric, it also shows off the drape and texture.
Let customers see the backs or bottoms of your item too – even if it’s rarely going to be seen when the product’s in use. The aim is to replicate what they would see if they were looking at it in real 360-degree life. How your items are stitched, bound or finished on the reverse can be a strong indicator of quality.
Show your product in a group with varied colours or styles, or alongside similar items in a range which might tempt buyers. Try showing the actual packaging they will receive – especially if you have a gift-like box or wrapping. This helps people imagine receiving their package and could give them that extra nudge they need to hit ‘add to cart.’
Finally, a few areas where you need to tread carefully when taking product photos.
Background and reflections. Don’t be the person whose old socks (or worse) are visible in the distance behind a product, or reflected on a shiny surface.
Feeling inspired? See how ceramicist, Lucy Burley uses product photos in her MOO designs